The Stats Don’t Lie - Relationships Close Deals

Cold outreach is noisy, saturated, and increasingly ignored. Studies show that up to 80% of B2B sales come from referrals, warm introductions, and existing relationships - not from cold emails or mass LinkedIn blasts. Why? Because trust matters. People buy from people they know, like, and remember.

If you’re still relying solely on cold outreach to hit your sales targets, you’re playing the game on hard mode.

Cold Messages Feel Transactional. Relationships Feel Personal.

Cold messages are a gamble - at best, you get attention. But with relationships, you already have a foundation of trust and relevance. When someone in your network hears from you, it’s not an interruption - it’s a continuation. And that’s what turns conversations into conversions.

The key is not just building relationships - but maintaining them consistently. That’s where most sellers drop the ball.

The Hidden Power of Staying Top-of-Mind

Sales doesn’t just happen when you pitch - it happens when you’re remembered. And staying top-of-mind with your network is what fuels those surprise referrals, follow-up meetings, and unexpected “Hey, I thought of you…” messages.

MatchPa helps you stay visible by tracking LinkedIn activity and prompting you to engage when it actually matters - when your contact changes jobs, shares a big post, or hits a milestone. That’s the moment to show up.

Smart Sellers Use Smart Systems

The top-performing sales professionals aren’t just charming - they’re intentional. They use tools like MatchPa to manage their network like a pipeline: full of context, ready with timing, and nurtured over time. Cold outreach still plays a role - but relationship-driven sales is where the real ROI lives.

Relationships are your warmest leads. Why not treat them like your most valuable assets?

Summary & Action Items

Most sales don’t start with a pitch - they start with a relationship. If you're spending all your energy on cold outreach and neglecting your network, you’re leaving massive opportunities on the table.

Here’s how to sell smarter through relationships:

• ✅ Identify 20–30 contacts in your network who could refer or buy from you.

• ✅ Use MatchPa to monitor their LinkedIn activity and engage when they post or get promoted.

• ✅ Build trust by adding value consistently - not just when you need to sell.

In sales, relationships scale better than cold calls. And MatchPa helps you scale them right.